When I was a kid, I had no idea I would someday become an independently published author. I had lots of ideas about what I wanted to do when I grew up: archaeology, travel writing, commercial art. One of my childhood aspirations was to design books. I loved all the subtleties of type and layout, the feel and smell of ink on pages. I was fascinated by the differences between books published in English and those in foreign languages — should the title run down the spine, or up? Should the table of contents be in the front or the back? And what were those wonderful typefaces they used in French books?
Despite my years as a graphic designer and typographer, working on marketing brochures and newsletters, I never got a chance to be a book designer — that is, until I became an indie author. Now that my childhood fantasy has become a practical reality, one that can have a serious impact on how my books are received, I have to think seriously about the choices I make in putting my books together —
always with an eye toward the reader’s experience, not my own design preferences.
Continue reading The Kindle sample: Design your ebook to take advantage of this overlooked sales tool